PROJECT 09 2022

9/11 MEMORIAL & MUSEUM REBRAND The 9/11 Memorial & Museum is a somber, but also inspirational one. The attacks on 9/11 unified the lives of U.S. citizens–in the lives of those who fought so graciously to honor those victims. President George W. Bush declared, “One of the worst days in America’s history saw some of the bravest acts in Americans’ history. We’ll always honor the heroes of 9/11.” For this reason, it is important to be sophisticated and reverent while maintaining the unity and pride that comes with U.S. citizens. This brand should become a celebration of the victims and the heroes. The result of this rebrand is an identity that relies on reverence, but also weighs heavily on the feeling of unity and pride that ignited during and after the attacks on 9/11.