PROJECT 01

2024

SEATTLE SONICS REBRANDWith the emergence of discussion about the return of the Seattle SuperSonics, this project aims to blend the world of sports with contemporary design. To make a contemporary brand, means to think about every single aspect and detail of the brand with a reason. This rebrand explores the vintage feel of the team that ran the court in the late 20th century as well as influences from modern day branding. With references such as the Utah Jazz, Cleveland Cavaliers, Athens Kallithea F.C., Borussia Dortmund and Venezia FC–the new Seattle SuperSonics use expressive typography, modernized colors, and contemporary references to the Sonics of the olden days.