PROJECT 02

2025

MOUNTAIN BASKETBALL BRAND LAUNCH With the release of a new era in Utah Jazz basketball, I was entrusted with creating the jersey swap for the central figure of the Utah Jazz's full brand revival campaign. This visual became the face of the rebrand and was prominently featured across digital, print, and in-arena platforms. The piece received strong positive reception and played a key role in presenting the team's refreshed identity to the public. Design work by Ben Barnes and Evan Richards. Photography by Joon Lee and Zyree Raban.