PROJECT 03


2025


HISPANIC HERITAGE NIGHT
The Hispanic Heritage Night mini-campaign was one that was crafted with attention to detail. With decorative elements derived from guayabera floral and traditional Mexican dresses, the jersey and takeover branding aimed to celebrate the vibrant colors and importance of floral decoration in Hispanic heritage. Photography by Marlena Rodriguez and Mia Da Silva. “Hispanic Heritage Night” and “Las Estrellas” wordmarks designed by Ell Mortensen.