PROJECT 01

2024

SEATTLE SONICS REBRANDWith the emergence of discussion about the return of the Seattle SuperSonics, this project aims to blend the world of sports with contemporary design. To make a contemporary brand, means to think about every single aspect and detail of the brand with a reason. This rebrand explores the vintage feel of the team that ran the court in the late 20th century as well as influences from modern day branding. With references such as the Utah Jazz, Cleveland Cavaliers, Athens Kallithea F.C., Borussia Dortmund and Venezia FC–the new Seattle SuperSonics use expressive typography, modernized colors, and contemporary references to the Sonics of the olden days.

PROJECT 02

2025

MOUNTAIN BASKETBALL BRAND LAUNCH With the release of a new era in Utah Jazz basketball, I was entrusted with creating the jersey swap for the central figure of the Utah Jazz's full brand revival campaign. This visual became the face of the rebrand and was prominently featured across digital, print, and in-arena platforms. The piece received strong positive reception and played a key role in presenting the team's refreshed identity to the public. Design work by Ben Barnes and Evan Richards. Photography by Joon Lee and Zyree Raban.

PROJECT 03

2025

HISPANIC HERITAGE NIGHT The Hispanic Heritage Night mini-campaign was one that was crafted with attention to detail. With decorative elements derived from guayabera floral and traditional Mexican dresses, the jersey and takeover branding aimed to celebrate the vibrant colors and importance of floral decoration in Hispanic heritage. Photography by Marlena Rodriguez and Mia Da Silva. “Hispanic Heritage Night” and “Las Estrellas” wordmarks designed by Ell Mortensen.

PROJECT 04

2022

BURTON WEBSITE This project aims to redesign the Burton Snowboards website in a brutalist style. Brutalism aims to capture the deliberate plainness, crudity, and transparency of graphic design. It emphasizes the building blocks of design and purposefully breaks the rules. Specifically, the Burton Snowboards website states that “the path forward is clear: Minimize harm to the environment, positively impact the lives we touch, and have as much fun as possible.” This redesign reflects that minimal style while having as much fun as possible.

PROJECT 05

2024

! BFA SHOW DESIGN The goal of this project was to create a brand identity for Utah State’s senior graphic design BFA show. The result was a flexible brand system centered around “!” and playful typography to create a fun and memorable show. The typography represents the class–some bold, some elegant, some...basic. This brand system allowed us to create unique wayfinding, brochures, postcards and other assets to the brand.

PROJECT 06

2024

CLASSIC ZINE The goal of this project was to create a design history/theory zine that encapsulates research and projects such as “Practice From Everyday Life” by James Goggin, WhammyMag, a school shooting poster, and research about Massimo Vignelli and tie them together with a common conceptual theme. The common conceptual theme that I landed on was: timeless and classic design.

PROJECT 07

2023

SARDINA Introducing Sardina, the wild-caught Moroccan sardine brand that offers a flavor experience like no other. Sardina comes in three distinct flavors: Extra-virgin lemon infused olive oil, organic tomato and basil sauce, and red chili spiced. Sardina is the perfect choice for the health-conscious foodie. Our sardines are unique in that they are the richest in omega-3 fats, boasting an impressive 3000 mg per can (1500 mg EPA and 1500 mg DHA per serving). Sustainably sourced and carefully packaged, Sardina is the perfect blend of taste and nutrition. Sardina wants to be perceived as: fresh, flavorful, zesty/vibrant, natural, healthy, sustainable/responsible, premium, artisanal.

PROJECT 08

2023

UFO OF GOD COVER A successful book cover must be two things: true and arresting. For this project, the goal was to create a book cover that is true to the story of UFO of God by Chris Bledsoe, while arresting the reader. The manipulation of the photo combined with the typography capture the essence of the story told.  

PROJECT 09

2023

REYES CHOCOLATE Seasoned chocolate for anybody that wants to taste hispanic tradition in a bold and regal way. REYES is a chocolaterie located in Southern California. REYES is unique in the chocolate business in that it is made with cacao beans farmed in Mexico seasoned with Tajin to give the extra kick of spice and flavor. REYES wants to be perceived by its audiences as Hispanic, strong, regal, classic, and passionate.  

PROJECT 10

2022-PRESENT

LOGOS A curated collection of emblematic designs that distill brands’ essence into visual identities. Each logo encapsulates unique narratives, blending creativity with strategy to craft memorable brand marks. From sleek minimalism to vibrant illustrations, my logofolio showcases versatility and craftsmanship, embodying the diverse identities I’ve brought to life through design. 

PROJECT 11

2022

9/11 MEMORIAL & MUSEUM REBRAND The 9/11 Memorial & Museum is a somber, but also inspirational one. The attacks on 9/11 unified the lives of U.S. citizens–in the lives of those who fought so graciously to honor those victims. President George W. Bush declared, “One of the worst days in America’s history saw some of the bravest acts in Americans’ history. We’ll always honor the heroes of 9/11.” For this reason, it is important to be sophisticated and reverent while maintaining the unity and pride that comes with U.S. citizens. This brand should become a celebration of the victims and the heroes. The result of this rebrand is an identity that relies on reverence, but also weighs heavily on the feeling of unity and pride that ignited during and after the attacks on 9/11.

PROJECT 12

2023

CRACK OF DAWN COFFEE Crack of Dawn is an independent coffee roaster located in California. Crack of Dawn is unique in the indie coffee roasting business in that it is packed with extra caffeine to get you through whatever the day has in store. Crack of Dawn wants to be perceived by its audiences as bold, energetic, obnoxious, striking, strong, and packed with a punch.

PROJECT 13

2023-2024

UTAH JAZZ WALLPAPERS The goal of this project was to create monthly wallpapers that showcased the upcoming games played by the Utah Jazz. One challenge was being able to delineate the home games from the away games. This was solved by using a color system and a type lockup that read either ‘VS.’ or ‘AT’. This project also allowed for playful typography that showcased the Jazz brand and it’s spirited nature. Collaborators/photographers include Evan Richards, Tyler Andrews, Stockton Bermingham and Gabby Stockard.

PROJECT 14

2023-2024

UTAH JAZZ IN-SEASON TOURNAMENT In collaboration with the other designers at the Utah Jazz (Evan Richards, Ty Andrews, Ben Barnes and Stockton Bermingham), I had the privilege of working on the look and feel for the inaugural In-Season Tournament of the NBA. The goal of this project was to create a look that matched the purple brand and a feel that embodied the winning, luxe culture of the Utah Jazz. I specifically had a hand in the edit used on the photography.